Not all leads are created equal. Some are ready to buy right now, some will likely be ready soon, and some are just entering the funnel. So how do you know which leads are hot and which are not? That’s easy – use lead scoring.
A good lead scoring system increases marketing’s ability to pass qualified leads to sales, and helps sales focus time and effort on the most likely buyers.
Want to create a lead scoring program of your own? Our 5-step workbook gives you everything you need to get started, including:
- Defining your ideal buyer profile
- Assigning point values to both profile and behavior data
- Implementing your lead scoring program