iNet Process 2015 Digital Marketing Benchmark Report

Demand Generation 101:

A Marketer’s Guide to the Tools & Tactics that Drive Engagement & Pipeline

More About this Guide

A modern demand generation program doesn’t just generate leads; it creates higher quality leads, accelerates and converts those leads more effectively, and ultimately turns more of those leads into revenue.

But what are the keys for success? Our guide gives marketers the tools and tactics needed to create a winning demand generation strategy. You'll learn:

  • The 3 traits that define a demand generation program
  • 3 reasons why demand generation matters to marketers
  • 7 key activities every demand generation strategy should incorporate
  • How marketing automation sets the stage for demand gen success