iNet Process 2015 Digital Marketing Benchmark Report

A 4-step guide to attracting and converting better leads:

Creating an Inbound Marketing Strategy

More About this Guide

Creating a winning inbound marketing strategy can attract the attention of customers and prospects, giving you the opportunity to build powerful customer relationships. There are several tools to help you do this effectively but it can be difficult to determine just where to start.

In this guide, we will walk you through 4 simple steps to create an inbound marketing strategy that will attract and convert better leads. You'll learn how to:

  • Build your strategy: Identifying primary and secondary goals and setting metrics
  • Choose your tactics and what tools to use: Blogs, SEO, social media, content marketing
  • Create a successful landing page: Optimize the copy, design, strategy, and calls-to-action
  • Integrate your inbound strategy with outbound strategy for optimum conversions