The New Marketing Metrics for B2B

Measurements that really matter to the success of your business

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New marketing tools – and rapidly changing buyer behaviors – are driving marketers to find better metrics for evaluating their efforts. The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update.

So what metrics should you focus on today? Find out with this guide – it’s a five-step action plan that will show you how to:

  • Analyze your customer's buying process
  • Identify your marketing objectives at each stage
  • Break your marketing program into component parts
  • Select the most powerful metrics that indicate success
  • Track the right data at the right time